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Good software, built by people who love making it.

ABAY Labs is a small team of developers and designers. We build websites, custom software, mobile apps, and AI tools for growing businesses. We also run our own app, Malda, so we know what it takes to keep software working long after launch.

bright-cleaning
roharemodeling.com
Malda app
what we do

Five things we're really good at.

Most clients start with one and add the rest as they grow. It's the same team either way, so nothing gets lost between agencies.

01

AI integration

AI that answers customers and takes busywork off your plate.

  • Chat assistants that book appointments
  • Automations for repetitive office tasks
  • Answers pulled from your own documents

A good fit if you or your staff answer the same questions every day.

AI

ABAY Labs AI Assistant

Live · answers in seconds

Hi! I'm the ABAY Labs AI Assistant, and I'm a real one. Ask me what we build, how a project works, or tell me about your idea.

Roha Construction website, built by ABAY Labs
02

Websites

Fast, custom sites that bring in calls and bookings.

  • Designed around your customers, not a template
  • Quick on phones, where most visitors are
  • Easy for you to update yourself

A good fit if your website isn't bringing in work.

Operations

This month

Jobs

128

On time

96%

Invoiced

$42k

  • #1042Tadesse & Co.Scheduled
  • #1041Lakeview DentalIn progress
  • #1040Northgate SupplyDone
03

Software design & development

Custom software for the parts of your business off-the-shelf tools don't fit.

  • Dashboards, customer portals, and internal tools
  • APIs and integrations between the systems you already use
  • Designed, tested, and documented, and it's yours

A good fit if you're juggling spreadsheets, or paying for tools that almost fit.

04

Mobile apps

iPhone and Android apps, from first sketch to the App Store.

  • One codebase for both platforms
  • Payments, logins, and notifications
  • We handle App Store and Play Store review

A good fit if you have an app idea, or an app that's outgrown its first version.

car maintenance near me
#1

yourbusiness.com

Car Maintenance & Repair | Book Online

★★★★★ · Open now · 1.2 mi

05

SEO

Show up when people nearby search for what you do.

  • Technical SEO built in from the first line of code
  • Google Business Profile and local listings
  • Plain-English reports on what's working

A good fit if customers can't find you on Google.

selected work

Things we've built.

Our own product, client launches, and blueprints (ready-to-launch designs for industries we know well).

drag, or use the arrows

Client stories, coming soon.

we're collecting kind words right now
our own product

Malda is ours, and it keeps us sharp.

We built Malda so people abroad can call family in Ethiopia, Eritrea, Kenya, and Nigeria and send them airtime. We run every part of it ourselves: the iPhone and Android apps, the calling backend, payments, and support.

Looking after a real product every day teaches us things no tutorial does, and all of it goes into the work we do for clients.

  • iPhone + Android
  • 3 languages
  • 4 countries
how we work

How a project goes.

This is a typical website timeline. Apps and AI projects vary, and we'll give you a realistic plan on our first call.

  1. 1

    Week 1

    We talk

    A call to understand your business and what you need. You get a clear plan and a quote before anything starts.

  2. 2

    Weeks 2–3

    We design

    You see real designs of your pages and click through them. We adjust until it feels right to you.

  3. 3

    Weeks 3–6

    We build

    We write the code and share a preview link, so you can watch it come together and tell us what you think.

    the fun part
  4. 4

    After launch

    We launch, and stick around

    We put it live, make sure Google can find it, and keep improving it with you.

who you'll work with

A small team that genuinely loves this stuff.

We got into software because we like building things, and we still do. Every project gets our full attention, whether it's a five-page website or a full app.

You talk to the builders

No account managers in the middle. The people designing and coding your project are the ones on your calls.

You own everything

Your code, domain, and accounts are in your name from day one. If you ever leave, it all goes with you.

We keep it plain

We explain what we're doing and why, without the jargon. Ask us anything, as often as you like.

Got something you want to build?

Tell us a little about it. We'll come back with honest thoughts on how we'd approach it, roughly what it would cost, and how long it would take. No pressure, no sales script.

a real person reads every message